With Google Local Services Ads, we create ad campaigns that show up (only) when potential customers search for certain keywords, and from your local geographical area.
Google ads are extremely effective at getting your products and services in front of consumers at exactly the right time. This works particularly well for local businesses that serve customers in a particular city or region. When someone searches for an electrician because their power goes out, they are looking for a solution ASAP, so they expect to see electricians near them that can solve their problem.
When SalesOptima Digital creates your Google Local Service Ads, you are getting your services in front of the right customers at the precise moment they are actively looking for a solution. It’s great for industries such as locksmiths, plumbers, event planners, photographers, electricians, HVAC , etc., especially when paired with a local SEO strategy.
When a potential customer enters a local search query (like “plumbers in atlanta”) they see trusted professionals in their area, above the standard paid search ads, with additional details about your business, like hours, ratings, reviews, and phone number.
The great thing about Google’s Local Service Ads is how users explicitly confirm the job they’re looking for and the geographical area, and then they are matched wth a loocal provider that matches their needs. This means that once Google has passed this lead to you (the customer reviews your info and then calls you), they are already highly-qualified leads. This means you don’t have to pay for any leads where you don’t already match their job or region, which is unique among most forms of paid advertising.
Google’s Local Service Ads will show up on desktop, tablet, and mobile searches, and Local Service Ads will be featured in the Google Assistant’s response to relevant voice search queries! The Google Assistant will even inquire about the searcher’s job type and location to ensure a quality match for the advertiser.
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