Google Local Service Ads

What are Google Local Service Ads?

With Google Local Services Ads, we create ad campaigns that show up (only) when potential customers search for certain keywords, and from your local geographical area.

Benefits of Google Local Service Ads

What are some of the benefits of Google Local Service Ads?

  • Only pay when a customer gets in touch directly from your ad
  • Get higher quality leads than leads from standard PPC campaigns
  • Customers who search and find you on Google can contact you directly, so you can book local jobs to help fill up your calendar
  • Great for an consistent pipeline of new customers

Our Approach

Google ads are extremely effective at getting your products and services in front of consumers at exactly the right time. This works particularly well for local businesses that serve customers in a particular city or region. When someone searches for an electrician because their power goes out, they are looking for a solution ASAP, so they expect to see electricians near them that can solve their problem.

When SalesOptima Digital creates your Google Local Service Ads, you are getting your services in front of the right customers at the precise moment they are actively looking for a solution. It’s great for industries such as locksmiths, plumbers, event planners, photographers, electricians, HVAC , etc., especially when paired with a local SEO strategy.

When a potential customer enters a local search query (like “plumbers in atlanta”) they see trusted professionals in their area, above the standard paid search ads, with additional details about your business, like hours, ratings, reviews, and phone number.

The great thing about Google’s Local Service Ads is how users explicitly confirm the job they’re looking for and the geographical area, and then they are matched wth a loocal provider that matches their needs. This means that once Google has passed this lead to you (the customer reviews your info and then calls you), they are already highly-qualified leads. This means you don’t have to pay for any leads where you don’t already match their job or region, which is unique among most forms of paid advertising.

Google’s Local Service Ads will show up on desktop, tablet, and mobile searches, and Local Service Ads will be featured in the Google Assistant’s response to relevant voice search queries! The Google Assistant will even inquire about the searcher’s job type and location to ensure a quality match for the advertiser.

All Our Clients Get

Marketing Strategy | Efficient Implementation | Ongoing Optimization | Customized Marketing Solutions |  Digital Marketing Expertise

Here are some example of industries that Google fully supports for Local Service Ads

  • Locksmiths, Plumbers, Electricians, and HVAC
  • Auto Service Technician
  • Carpet Cleaner
  • Event Planner
  • Handyman
  • Lawn Care Provider
  • Mover
  • Painter
  • Pest Control Technician
  • Pet Care Provider
  • Photographer
  • Roofer
  • Tree Service Provider
  • Tutor

15 Years experience | $250+ Million of Ad Spend | Billions in Sales Generated | 75 Businesses Served | 100% Digital Marketing Professionals

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