Digital Marketing Strategy

We’ll research your target market and build your business a custom Digital Marketing Strategy using a combination of inbound marketing, lead nurturing, SEO, SEM, PPC, and social media ad campaigns. It’s like having your very own CMO!

What is a Digital Marketing Strategy?

Marketing Strategy for franchise businesses

Why is it important to have a Digital Marketing Strategy?

  • Without a well-defined Marketing Strategy, it’s impossible to achieve the goals you have for your business reliably.
  • Creating a Digital Marketing Strategy helps identify new, significant opportunities.
  • And also helps to flag significant issues you might have in your marketing and sales processes.
  • Finally, know what works and what doesn’t when marketing your business!

Our Approach For Digital Marketing Strategy

 A successful Digital Marketing Strategy never relies on a single marketing channel or tactic. Incorporating omnichannel digital marketing strategies is vital to dominate the competition. An excellent Marketing Strategy results from a comprehensive approach and constant innovation and improvement.

When you work with Sales Optima Digital for your Marketing Strategy, you aren’t getting an everyday marketing contractor or agency. Instead, you get a dedicated marketing team with lifelong professionals passionate about bringing more customers to your local business. Our approach encompasses the latest strategies for digital marketing to ensure that your brand receives the attention it deserves in the online landscape.

Maybe your current marketing channels just don’t seem to be working or helping you achieve your goals. Or perhaps you don’t have a clearly defined digital marketing strategy, feel overwhelmed with the options, and have no idea where to start. Read here about the franchise marketing outlook in 2023 and beyond.

All Our Clients Get

Marketing Strategy | Efficient Implementation | Ongoing Optimization | Customized Marketing Solutions |  Digital Marketing Expertise

So what can we help with?

  • Inbound marketing strategy: Inbound marketing is a powerful tool, if done correctly. Our experts will get to know your business inside and out to help you create a powerful, personalized strategic plan. This plan will outline everything you need to launch an inbound marketing plan that gets results including measurable goals, timetables, kinds of content, and target keywords.
  • Optimize tools and technology: Even non-marketers have access to and use various marketing tools. Whether you’re using social media automation or an email automation program, we can help you get the most out of whatever device you are using. If you want to put technology to use for you, we can also recommend tools that can help make your marketing efforts smoother and more impactful.
  • Lead nurturing campaigns: We will walk through your process with you, identify areas of improvement, and make recommendations for how you can strengthen your sales funnel, drive traffic, and increase conversions.

For minor but impactful marketing tasks that boost small to medium businesses, we offer support beyond comprehensive strategies.

  • Social media marketing: We can help you create a social media plan based on current best practices and a deep understanding of your business and target audience to increase your engagement, reach, and click-throughs to your website.
  • SEO: We can help you do the critical keyword research that will get your website ranking higher than ever. We can also help you develop a marketing strategy for seeding those keywords throughout your content and your website so Google can’t ignore you any longer.

Let SalesOptima Digital be the agency for your digital marketing strategy and get you the most of your marketing efforts.

15 Years experience | $250+ Million of Ad Spend | Billions in Sales Generated | 75 Businesses Served | 100% Digital Marketing Professionals


What are the 5 main strategies of digital marketing?

The following are the top five digital marketing strategy tactics:

  1. Search Engine Optimization (SEO) plays a crucial role in improving the content and organization of websites to raise their organic search rankings and make them more visible in search engine results. This is why you need a Franchise Marketing Agency that understands the intricacies of SEO and can tailor strategies to enhance your online presence effectively.
  2. Pay-Per-Click (PPC) advertising: Putting advertisements on search engines and other platforms and only getting paid when people click the advertisements. So it allows for precise targeting and provides immediate visibility.
  3. Content marketing: Producing and disseminating worthwhile and pertinent content, such as blog posts, videos, and social media updates, to attract and engage the target audience.
  4. Using social media platforms to increase brand recognition, interact with customers, and promote websites or conversions using free and paid methods offers many benefits. These advantages are further amplified when you consider the Benefits of Working with a Digital Marketing Agency that possesses the expertise to harness the full potential of social media for your business growth.
  5. Email marketing: sending focused emails to develop connections, nurture leads, and advertise goods or services. A targeted audience can be reached and engaged in this way affordably.


What are the four digital marketing strategies?

 The four most effective digital marketing strategy techniques are:

  1. Search Engine Optimization (SEO): Improving the technical, technical aspects, and content of a website to increase organic search engine rankings.This includes keywords usage, on-page optimization, link building, and other strategies to improve visibility and increase organic traffic.
  2. Pay-Per-Click (PPC) advertising: Using search engines and other platforms to display ads and only pay, when people click it. PPC enables precise targeting, immediate visibility, and budget control for advertisements. Google Ads, Bing Ads, and social media advertising networks are some of the more well-known PPC ad networks.
  3. Content marketing: The process of producing and distributing worthwhile, educational, and interesting content to  target audience. This includes articles, blog posts, videos, infographics, and other types of content that build authority, generate traffic, and cultivate leads.
  4. Social media marketing: Using social media sites to increase brand recognition, interact with customers, and advertise goods and services. This entails producing and disseminating content, running social media advertisements, and utilizing social media analytics to track campaign effectiveness.

What are the 7 C's of digital marketing?

 The 7 C’s of digital marketing offer a framework for successful marketing plans in the age of the internet. Here are some of them:

  1. Content: Producing worthwhile and pertinent content that appeals to the target audience and takes into account their needs and interests.
  2. Context: Providing content in a context that is appropriate for the particular digital platforms that the target audience uses.

  3. Connection: Making a solid connection with the audience by interacting with them through various platforms, ensuring two-way communication.
  4. Community: Building a network of devoted patrons and supporters via social media, online discussion boards, where customers can interact.
  5. Commerce: Enabling smooth online transactions and giving customers a convenient experience when making purchases of goods or services.
  6. Individualization: Tailoring marketing strategies to each customer’s preferences and providing individualized services and advice.

  7. Conversion: Improving conversion rates while enhancing the customer journey to encourage desired actions like purchases, sign-ups, or downloads.

Businesses can create engaging experiences, forge lasting relationships with customers, and promote growth in the digital sphere by incorporating these 7 C’s into their digital marketing strategies.

What are the best digital marketing strategies?

The best digital marketing strategies can change depending on a company’s specific objectives, target market, and industry. Leveraging data analytics, optimizing website content, social media marketing, email campaigns, etc., are some essential items to consider. It might be prudent to consider branching out and hiring a franchise marketing agency to navigate this dynamic landscape. They can guide you through creating and executing tailored digital marketing strategies that yield optimal results.

  1. Content marketing: Producing worthwhile, pertinent, and compelling content to attract the target audience.
  2. Search Engine Optimization (SEO): enhancing web pages and content to boost organic search results and attract targeted visitors.
  3. Utilizing social media platforms to increase brand recognition, interact with customers, and direct traffic to websites.
  4. Pay-Per-Click (PPC) Advertising: Using targeted ads to reach a particular audience and increase immediate visibility on search engines.
  5. Email marketing is sending relevant emails to leads to nurture them, create connections, and advertise goods or services.
  6. Influencer marketing, on the other hand, entails working with influential people to market goods and services to their interested audience.
  7. Data Analytics and Optimization: Using data analysis to assess effectiveness, find insights, and improve marketing initiatives.

Successful digital marketing results can be attained by combining these strategies and tailoring them to the specific goals of a business.

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