Digital Marketing Strategy

What is a Digital Marketing Strategy?

We’ll research your target market and build your business a custom Digital Marketing Strategy, using a combination of inbound marketing, lead nurturing, SEO, SEM, PPC, and/or social media ad campaigns. It’s like having your very own CMO!

Marketing Strategy for franchise businesses

Why is it important to have a Digital Marketing Strategy?

  • Without a well-defined Marketing Strategy, it’s impossible to reliably achieve the goals you have for your business
  • Creating a Digital Marketing Strategy helps identity new, major opportunities
  • And also helps to flag major issues you might be having in your marketing and sales processes
  • Finally know what works and what doesn’t when it comes to marketing your business!

Our Approach

A successful Digital Marketing Strategy never relies on a single marketing channel or single marketing tactic. There are no one-size-fits-all approaches, nor any silver bullets. A great Marketing Strategy results from a comprehensive approach and constant innovation and improvement.

When you work with Sales Optima Digital for your Marketing Strategy, you aren’t getting an everyday marketing contractor or agency. Instead, you get a dedicated marketing partner, with a team of lifelong marketing professionals who are passionate about bringing more customers to your local business.

Maybe your current marketing channels just don’t seem to be working or helping you achieve your goals. Or maybe you don’t have a particularly clearly defined Digital Marketing Strategy, are feeling overwhelmed with the options, and have no idea where to start.

All Our Clients Get

Marketing Strategy | Efficient Implementation | Ongoing Optimization | Customized Marketing Solutions |  Digital Marketing Expertise

So what can we help with?

  • Inbound marketing strategy: Inbound marketing is a powerful tool, if done correctly. Our experts will get to know your business inside and out to help you create a powerful, personalized strategic plan. This plan will outline everything you need to launch an inbound marketing plan that gets results including measurable goals, timetables, kinds of content, and target keywords.
  • Optimize tools and technology: Even non-marketers have access to and use a variety of marketing tools. Whether you’re using social media automation or an email automation program, we can help you get the most out of whatever tool you are using. If you want to put technology to use for you, we can also recommend tools that can help make your marketing efforts smoother and more impactful.
  • Lead nurturing campaigns: We will walk through your process with you, identify areas of improvement, and make recommendations for how you can strengthen your sales funnel, drive traffic, and increase conversions.

There are also times when you’re not ready for a large campaign or overarching marketing strategy but want some help on the smaller, day-to-day marketing tasks that can make a big difference in the performance of a small- to medium-sized business

  • Social media marketing: We can help you put together a social media plan based on current best practices and a deep understanding of your business and target audience that will increase your engagement, reach, and click-throughs to your website.
  • SEO: We can help you do the critical keyword research that will get your website ranking higher than ever. We can also help you develop a marketing strategy for seeding those keywords throughout your content and your website so Google can’t ignore you any longer.

Let our marketing experts help you get the most out of your marketing efforts.

15 Years experience | $250+ Million of Ad Spend | Billions in Sales Generated | 75 Businesses Served | 100% Digital Marketing Professionals


What are the 5 main strategies of digital marketing?

The following are the top five digital marketing tactics:

  1. Search Engine Optimization (SEO): Improving the content and organization of websites to raise their organic search rankings and make them more visible in search engine results.
  2. Pay-Per-Click (PPC) advertising: Putting advertisements on search engines and other platforms and only getting paid when people click the advertisements. It allows for precise targeting and provides immediate visibility.
  3. Content marketing: The process of producing and disseminating worthwhile and pertinent content, such as blog posts, videos, and social media updates, to draw in and engage the target audience.
  4. Using social media platforms to increase brand recognition, interact with customers, and promote websites or conversions using both free and paid methods.
  5. Email marketing: sending focused emails to develop connections, nurture leads, and advertise goods or services. A targeted audience can be reached and engaged in this way affordably.

What are the four digital marketing strategies?

The four most effective digital marketing techniques are:

  1. Search Engine Optimization (SEO): Improving the technical, technical aspects, and content of a website to increase organic search engine rankings. The use of keywords, on-page optimization, link building, and other strategies to improve visibility and increase organic traffic is included in this.
  2. Pay-Per-Click (PPC) advertising: Using search engines and other platforms to display ads and only getting paid when people click on them. PPC enables precise targeting, immediate visibility, and budget control for advertisements. Google Ads, Bing Ads, and social media advertising networks are some of the more well-known PPC ad networks.
  3. Content marketing: The process of producing and distributing worthwhile, educational, and interesting content to draw in and keep a target audience. This includes articles, blog posts, videos, infographics, and other types of content that build authority, generate traffic, and cultivate leads.
  4. Social media marketing: Using social media sites to increase brand recognition, interact with customers, and advertise goods and services. This entails producing and disseminating content, running social media advertisements, and utilizing social media analytics to track campaign effectiveness.

What are the 7 C's of digital marketing?

The 7 C’s of digital marketing offer a framework for successful marketing plans in the age of the internet. Here are some of them:

  1. Content: Producing worthwhile and pertinent content that appeals to the target audience and takes into account their needs and interests.
  2. Context: Providing content in a context that is appropriate for the particular digital platforms and devices that the target audience uses.

  3. Connection: Making a solid connection with the audience by forming bonds, interacting with them through various platforms, and promoting two-way communication.
  4. Community: Building a network of devoted patrons and supporters via social media, online discussion boards, and other venues where customers can interact.
  5. Commerce: Enabling smooth online transactions and giving customers a convenient experience when making purchases of goods or services.
  6. Individualization: Tailoring marketing strategies to each customer’s preferences and providing individualized services and advice.

  7. Conversion: Improving conversion rates while enhancing the customer journey to encourage desired actions like purchases, sign-ups, or downloads.

Businesses can create engaging experiences, forge lasting relationships with customers, and promote growth in the digital sphere by incorporating these 7 C’s into their digital marketing strategies.

What are the best digital marketing strategies?

Depending on a company’s specific objectives, target market, and industry, the best digital marketing strategies can change. On the other hand, some sensible measures consist of:

  1. Content marketing: Producing worthwhile, pertinent, and compelling content to draw in and hold onto the target audience.
  2. Search Engine Optimization (SEO): enhancing web pages and content to boost organic search results and attract targeted visitors.
  3. Utilizing social media platforms to increase brand recognition, interact with customers, and direct traffic to websites.
  4. Pay-Per-Click (PPC) Advertising: Using targeted ads to reach a particular audience and increase immediate visibility on search engines and other platforms.
  5. Email marketing: The practice of sending relevant emails to leads to nurture them, create connections, and advertise goods or services.
  6. Influencer marketing, on the other hand, entails working with influential people to market goods and services to their interested audience.
  7. Data Analytics and Optimization: Making use of data analysis to assess effectiveness, find insights, and improve marketing initiatives.

Successful digital marketing results can be attained by combining these strategies and tailoring them to the specific requirements and goals of a business.

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