Programmatic Advertising

What is Programmatic Advertising?

Programmatic Advertising is a way to buy ads on a website at the exact moment a visitor loads a website.

Programmatic Advertising

Why is Programmatic Advertising important?

  • The process is simpler, faster, and far more efficient than the standard way of manually negotiating and buying ads on websites
  • Programmatic Advertising uses machine learning and AI to automatically optimize campaigns over time
  • Programmatic Advertising is one of the most cost-effective ways for your business to be everywhere on the internet

Our Approach to Programmatic Advertising

Our data-driven approach to programmatic media planning and buying focuses on creating omnichannel campaigns that place your brand and business in front of your target audiences, no matter where they are. Along with demonstrated media buying experience across multiple business categories, we also understand that it’s crucial to ensure brand awareness campaigns and direct response campaigns, whether at the enterprise or local level, work together seamlessly.

We start with an understanding of your business objectives so that our media strategies and recommendations align accordingly. From there, our data-driven tactical recommendations consider audience behavior, geography, flighting, seasonality, research, industry trends and more, as we help you build the optimal media mix model for your brand.

Programmatic ad buying is the use of software to buy digital advertising. While the traditional method includes requests for proposals, tenders, quotes, and negotiation, programmatic buying uses algorithmic software to buy and sell online display space.

Briefly put, programmatic advertising is a way to automatically buy and optimize digital campaigns, rather than buying directly from publishers. It’s designed to replace human negotiations with machine learning and AI-optimisation.  The goal is to increase efficiency and transparency for both the advertiser and the publisher. This is done through real-time auctions where ads are bought at the same as a visitor loads a website.

We work to connect your business or service with the audiences most likely to convert.

All Our Clients Get

Marketing Strategy | Efficient Implementation | Ongoing Optimization | Customized Marketing Solutions |  Digital Marketing Expertise

We offer the following programmatic media services

  • Connected TV/ OTT
  • Digital Video
  • Display
  • Digital Audio & Podcast
  • Digital OOH

Each of these channels is a tool in our arsenal for reaching your audiences. We work with you to understand your media objectives and how they relate to your business goals, and develop an integrated media mix designed to reach, engage and convert customers across multiple devices, channels and platforms. Make sure you get the most out of your digital media and advertising so your budget is spent on reaching the consumers that matter to your brand and business.

15 Years experience | $250+ Million of Ad Spend | Billions in Sales Generated | 75 Businesses Served | 100% Digital Marketing Professionals

Request a free quote!

If you have a project in need of a sophisticated digital
advertising campaign, we’d love to hear from you!

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