Search Engine Marketing

Sales Optima Digital’s campaigns for SEM (search engine marketing) involve a powerful combination of PPC and display advertising that will kickstart any digital marketing campaign. The PPC campaigns allow you to start getting leads from day 1, while the display advertising builds product and brand awareness over time, in a one-two punch. Using these two strategies allows us to reach prospective customers all the way through the customer journey, starting from when they first start thinking about the pain points or goals that your product serves, all the way to the moment of formal purchase.

When you hit on the right combination of keywords and targeted ads, magic happens. Search engine visitors who are looking for specific keywords are often at the point of being ready to buy. Seeing your ad at the highest moment of buyer intent puts you in a great position to convert more searchers to customers. Search Engine Marketing & display advertising gets you the most qualified leads at a relatively low cost.

The great thing about SEM & display advertising is that you can see an almost immediate ROI from the time we click ‘go’ on the campaign. These campaigns are also incredibly easy to tailor if we find that we targeted the wrong keywords to start. The best part is that, with PPC campaigns, your budget doesn’t take a hit from a false start because you’re only paying when people click through to your website.

By optimizing popular keywords and topics, we can ensure that you are getting in front of people that should know about you. We conduct in-depth research so we understand exactly what your target audience is searching for and what sorts of ads resonate with them. We can use this knowledge to build you the most effective Search Engine Marketing (SEM) & display advertising strategy.

Marketing Strategy | Efficient Implementation | Ongoing Optimization | Customized Marketing Solutions |  Digital Marketing Expertise