Search Engine Marketing

What is Search Engine Marketing (SEM)?

SEM (Search Engine Marketing) involves a combination of pay-per-click (PPC) and display advertising that puts your product/service in front of your customers right at the time are thinking about buying, with an immediate ROI

Search Engine Marketing

Why is SEM important?

  • Search engine visitors who are looking for specific keywords are often at the point of being ready to buy.
  • Search Engine Marketing involves a combination of pay-per-click (PPC) and display advertising that can turbocharge any digital campaign.
  • Reach your customers from the time they start thinking about your product to the moment they intend to purchase.
  • See an almost immediate ROI from the time we click go on the campaign.
  • SEM & display advertising gets you the most qualified leads at a relatively low cost.

Our Approach to SEM

Sales Optima Digital’s campaigns for SEM (search engine marketing) involve a powerful combination of PPC and display advertising that will kickstart any digital marketing campaign. The PPC campaigns allow you to start getting leads from day 1, while the display advertising builds product and brand awareness over time, in a one-two punch. Using these two strategies allows us to reach prospective customers all the way through the customer journey, starting from when they first start thinking about the pain points or goals that your product serves, all the way to the moment of formal purchase.

When you hit on the right combination of keywords and targeted ads, magic happens. Search engine visitors who are looking for specific keywords are often at the point of being ready to buy. Seeing your ad at the highest moment of buyer intent puts you in a great position to convert more searchers to customers. Search Engine Marketing & display advertising gets you the most qualified leads at a relatively low cost.

The great thing about SEM & display advertising is that you can see an almost immediate ROI from the time we click ‘go’ on the campaign. These campaigns are also incredibly easy to tailor if we find that we targeted the wrong keywords to start. The best part is that, with PPC campaigns, your budget doesn’t take a hit from a false start because you’re only paying when people click through to your website.

By optimizing popular keywords and topics, we can ensure that you are getting in front of people that should know about you. We conduct in-depth research so we understand exactly what your target audience is searching for and what sorts of ads resonate with them. We can use this knowledge to build you the most effective Search Engine Marketing (SEM) & display advertising strategy.

All Our Clients Get

Marketing Strategy | Efficient Implementation | Ongoing Optimization | Customized Marketing Solutions |  Digital Marketing Expertise

Included as part of our Search Engine Marketing

  • Campaign specific landing pages: When you want to convert sales from a paid advertising strategy, the best way to do it is to drive users to a campaign-specific landing page created with conversion best practices. This allows you to leave your homepage and regular website intact and fulfilling the many jobs you need it for while driving interested users to a page that makes it easy for them to buy.
  • Split testing: Remember when we mentioned that these campaigns are easy to tweak when they’re not getting the results you need? We can also use the tools provided by Google to set up two ads to run at the same time. This allows us to see what works best and hone the messaging and keyword targets over time.
  • Local campaigns: You can use these kinds of paid campaigns to target hyper-local areas so that your ad is only presented to people searching in a specific geographic area, whether that is your state, city, or local neighborhood.

While search engine marketing & display advertising are powerful marketing tools, we do not advise our clients to put all their marketing eggs in that basket, as tempting as it may be. Consumers are becoming savvier by the day and many even avoid the paid ads at the top of search engine pages because they believe the organic results will be better.

15 Years experience | $250+ Million of Ad Spend | Billions in Sales Generated | 75 Businesses Served | 100% Digital Marketing Professionals

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