What are Social Media Ads?

Through our Social Media Ads, we run hyper-targeted campaigns to your competitor’s customers, specific demographics, or interest groups. Excellent for generating brand awareness and email subscribers

Why are Social Media Ads important?

74% of consumers rely on social media to guide purchasing decisions
Many consumers will check your social media accounts before finalizing their purchases, so it’s important to be on social, but in the right way
Social media is a key component of an omni-channel approach to digital marketing

Our Approach

Social media channels have become a major source of news and information in today’s internet-driven world. Studies show there are about 4.5 billion social media users, with users spending an average of 2 hours and 24 minutes every day on social media platforms.

As social media use continues to rapidly grow, incorporating paid social media campaigns are part of your overall digital marketing strategy is more essential than ever.

Our skills extend across social media platforms. We work to identify the most cost-effective platforms to meet and expand your customer base (e.g. Facebook, Twitter, and LinkedIn) and then we design campaigns to improve brand recognition and directly promote your products and services to your target audience.

All Our Clients Get

Marketing Strategy | Efficient Implementation | Ongoing Optimization | Customized Marketing Solutions | Digital Marketing Expertise

Included as part of our paid social media ad campaigns

Full-Service Paid Social Marketing Capabilities: Paid Social strategists and account managers craft social media campaigns that resonate with your audience and adhere to your brand standards and style. Our full-service approach includes:
Competitor Audits: It is essential to understand how and where your competitors are showing up on social media. Identifying where your competition is succeeding and failing can provide insights on what social media platforms are most valuable to your business, what to avoid, and what gaps are missing that your brand can fill.
Audience Analysis: The ultimate objective of any marketing strategy is to both attract and seek-out the right kind of audience. We will analyze your existing audiences to determine which demographics are most likely to purchase products or services from your company. This also helps determine which social platforms will be best for your business.
Audience Overlap Analysis: Using a suite of marketing tools, we analyze the percentage of people who overlap among your audiences in social channels. By better understanding audience overlap, we can reduce wasted advertising spend and better target audiences that are more likely perform the desired action – book a call, visit a store, purchase a product online, etc.
Creative Performance Review: Humans are notoriously imperfect at choosing winning creative. We let the data be our guide to optimizing creative – imagery, video, and copy – to make more effective advertising campaigns on social platforms.
Optimization Analysis: Our Paid Social experts understand the varying campaign objectives and optimization opportunities available within each social media advertising platform. With our analyses, we can recommend and execute the campaign optimizations that will most impact performance and deliver more cost-effective results.
Campaign Structure Review: Campaign structure is one of the most overlooked aspects of running a successful campaign. Ads, ad sets, and campaigns must be thoughtfully structured and maintained to successfully execute a Paid Social strategy that works the way it is supposed to. We assess your current campaign structure and recommend changes to maximize your ROI.
Funnel Optimization: Based on the campaign objectives, budgets, and bid strategies best suited to your business, varying optimizations are available to improve ad performance and minimize costs. Our experts navigate the complexities of campaign set-up to ensure your campaigns are as efficient as possible.

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Why Franchise Social Media Advertising Requires a Local-First Approach

National social media campaigns build brand awareness. But for franchise businesses, awareness without local relevance is wasted budget. The franchise locations that generate the most leads from social media advertising are the ones running hyper-targeted, location-specific campaigns that feel personal to the communities they serve.

Location-Specific Creative at Scale

Generic brand creative underperforms in local markets. Our approach creates templated creative frameworks that maintain brand consistency while allowing per-location customization. Each franchise location gets ads featuring their actual storefront, local team members, neighborhood landmarks, and community-specific messaging. A franchise in suburban Chicago runs different creative than the same brand in downtown Miami. This localization typically increases click-through rates by 40 to 65 percent compared to one-size-fits-all national creative.

Platform-Specific Strategy for Franchise Networks

Facebook and Instagram dominate franchise social media advertising, but the strategy differs by platform and industry. Facebook excels at lead generation with forms that auto-populate user information, reducing friction for franchise service inquiries. Instagram drives discovery and brand affinity through visual storytelling. For B2B franchise services, LinkedIn targeting by company size and decision-maker title delivers qualified leads at scale. We build platform-specific campaigns for each franchise territory, allocating budget based on where your target customers actually spend their time in each market.

Retargeting and Lookalike Audiences

The highest-converting social media campaigns target people who already know your franchise brand. Our retargeting campaigns serve ads to users who visited your website, engaged with previous ads, or interacted with your local business listings. We also build lookalike audiences from your best customers in each territory, letting Meta and Google find new prospects who share the behavioral and demographic characteristics of people who already buy from you. Retargeting campaigns typically deliver 3 to 5x higher ROAS than cold prospecting campaigns.

Co-Op Fund Integration

Many franchise networks have co-op advertising funds that subsidize local marketing spend. We structure social media campaigns to maximize co-op fund utilization, creating pre-approved campaign templates that franchise owners can activate with their co-op contribution. This removes the friction that keeps many franchisees from using their available marketing budget. Combined with marketing automation, co-op funded social campaigns can launch across multiple territories within hours instead of weeks.

Performance Reporting by Location

Every franchise location gets transparent performance reporting showing impressions, clicks, leads, cost per lead, and ROAS for their specific territory. Corporate teams see the roll-up across all locations with the ability to drill into underperforming markets. Our analytics platform correlates social media performance with actual revenue data so franchise owners see the real business impact of every dollar spent on social advertising, not just vanity metrics like likes and shares.

Why SalesOptima Digital

15 Years experience | $250+ Million of Ad Spend | Billions in Sales Generated | 75 Businesses Served | 100% Digital Marketing Professionals

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If you have a project in need of a sophisticated digital
advertising campaign, we’d love to hear from you!