Franchise Marketing Agency

What is Franchise Marketing?

Franchise marketing is one of the most innovative and efficient ways to grow your business. It allows businesses with a proven concept to expand rapidly by leveraging the resources and systems of an already successful organization.

SalesOptima Digital is a leading franchise marketing agency that has been helping businesses like yours succeed in franchising for years. We have the experience, knowledge, and tools you need to start this exciting new journey. Our Franchise Marketing services involve a combination of marketing campaigns geared explicitly toward marketing franchise businesses (local SEO, local paid search, social ads, and brand development). Contact us today for a free consultation!

Franchise Marketing

Why is Franchise Marketing important?

  • Don't have to just hold your breath and hope for new get a consistent pipeline of new customers through campaigns with reliable results
  • Marketing a franchise business requires an approach geared towards local marketing - As a Franchise Marketing Agency, we have a 15-year track record of helping local businesses get more customers
  • No wasting resources marketing to prospects that aren't in your area - we get a tailored message to the right person, at the right time, and in the right location
  • Get your business prominently featured everywhere your target customers area (no ads for a California business to consumers from Pittsburg)

Our Approach to Franchise Marketing

Every business and franchise location is unique. Different goals, different challenges, different value propositions, different industries, and different locations. That’s why we uniquely tailor our marketing strategy for every business we work with.

As a Franchise Marketing Agency, SalesOptima Digital can help your franchise business in front of the right people, at the right time, in the right location. We use a combination of Local Paid Search Ads, Local Paid Social Ads, and Local SEO techniques to develop brand awareness everywhere that matters (we build your brand in the market you’re in). Completely customized to your business, your industry, your location.

Whether the perfect Franchise Marketing strategy for your business involves using Google, Bing, Facebook, Instagram, or even local TV campaigns, we’ve got you covered.

Over 15 years of experience working with local businesses, we’ve developed a proven model for ranking for keywords, developing franchise branding, and ultimately helping businesses grow and expand to new locations. Our track record shows that we know how to scale a company. To date, we’ve driven billions of dollars of revenue to local businesses just like yours.

Work with the best Franchise Marketing Agency – SalesOptima Digital to start boosting your brand in your area, drive engagement, and then guide leads down your sales funnel until they convert into new business. And you’ll be well on your way to expanding your franchise to its next location.

All Our Clients Get

Marketing Strategy | Efficient Implementation | Ongoing Optimization | Customized Marketing Solutions |  Digital Marketing Expertise

More About Our Franchise Marketing Services

  • Brand Development: (Optional) If your business needs to refine it's branding, we can help clarify your message and figure out how to best communicate it to your target customers.
  • Local Paid Search Ads Get to the top of search engine results from day one - our Local Paid Search Ads will help generate new sales or leads right away. We’ll develop targeted campaigns for specific keywords and demographics and get your products in front of the right people exactly when they are looking for a solution.
  • Local Paid Social Ads: Social is essential, that’s why we also precisely targeted Social Media Ad campaigns to particular demographics or interest groups. We can even directly market to some of your competitor’s customers!
  • Local Search Engine Optimization (SEO): Whenever a target customer scrolls past the paid ads at the top of the search engine, ideally your business shows up towards the top of the results. That’s why we use Local SEO strategies to get you there, making sure we use all channels and capture every potential new customer.

If you’re looking to work with a Franchise Marketing Agency with a proven, 15-year track record of getting results for local businesses, give us a call. We’ve generated 7 figures of new business for those who are a good fit to work with us (which is not everyone – we only work with those we can certainly help grow). 

The majority of consumers, when actively looking for a solution, don’t go past the first couple options they see. This applies to rankings in Google for buyer-intent search terms, as well as to social media. 

The main question: will it be your business that shows up first, and gets the majority of the customers? Or will it be your competition?

15 Years experience | $250+ Million of Ad Spend | Billions in Sales Generated | 75 Businesses Served | 100% Digital Marketing Professionals


What is a franchise marketing plan?

A franchise marketing plan is a document that outlines the marketing strategy and initiatives for a franchisor to promote and sell its franchise opportunity. The plan should include an overview of the franchisor’s target market and specific marketing objectives and tactics. 

Why is a franchise marketing plan essential?

A franchise marketing plan is essential because it provides direction and guidance on effectively marketing the franchise opportunity. With a plan, franchisors may save time and money on practical marketing efforts. Additionally, a well-crafted marketing plan can help to attract potential franchisees and build interest in the franchise brand.

What should be included in a franchise marketing plan?

Several key elements should be included in a franchise marketing plan, including:

  • An overview of the franchisor’s target market
  • Specific marketing objectives and tactics
  • A budget for marketing activities
  • A timeline for implementing the marketing plan
  • Key performance indicators to track progress

How often should a franchise marketing plan be updated?

A franchise marketing plan should be reviewed and updated annually or as needed based on changes in the marketplace or the franchisor’s business goals. 

Who is responsible for creating and implementing the franchise marketing plan?

The franchisor is typically responsible for creating the initial franchise marketing plan. However, once the franchisor has approved the plan, it generally is up to the Franchise Sales team or franchise marketing agency to implement it.

What are the benefits of franchise marketing?

Franchise marketing can be an effective way to expand a business by selling franchises to investors who are interested in starting their businesses. This can help to raise capital for the business, as well as increase brand awareness and reach.

What are some franchise marketing strategies?

Some common franchise marketing strategies include print and online advertising, personal selling, and public relations. Additionally, it is essential to create a strong branding strategy that will make your franchise stand out from the competition.

What are some common challenges with franchise marketing?

Some challenges with franchise marketing include finding qualified leads, creating effective marketing materials, and managing budgets. Additionally, it can be challenging to measure the success of franchise marketing campaigns due to the long sales cycle.

How can I get started with franchise marketing?

If you are interested in starting a franchise marketing campaign, there are a few things you will need to do to get started:

  • You must develop a strong branding strategy to make your franchise stand out.
  • You must create effective marketing materials to generate potential investors’ interest.
  • You must manage your budget carefully to ensure your campaign is successful.

What is franchising?

Franchising is a business model in which a company (the franchisor) grants another company or individual (the franchisee) the right to use its name, logo, and other intellectual property to sell its products or services in a specific geographic area. Franchising is a popular way for businesses to expand their reach without incurring the costs of opening new locations.

What are the benefits of franchising?

There are several benefits of franchising for both franchisors and franchisees. For franchisors, franchising can be a cost-effective way to expand their business without incurring the costs of opening new locations. Additionally, franchisors can benefit from their franchisees’ expertise and local knowledge. For franchisees, franchising can allow them to own their own business without starting from scratch. Also, franchisees can benefit from the franchisor’s brand recognition and marketing support.

What are the risks of franchising?

There are also several risks associated with franchising. For example, if a franchisee is unsuccessful, it could reflect poorly on the franchisor and damage its reputation. Additionally, if a franchisor is not careful in selecting and training its franchisees, it could end up with a network of poorly run businesses that do not reflect well on the brand.

How much does it cost to open a franchise?

The cost of opening a franchise varies depending on the type of franchise and the location. However, it is typically more expensive to open a franchise than it is to start an independent business from scratch. The initial investment for a franchise can range from $10,000 to $1 million or more. Also, franchisees must pay ongoing royalties to the franchisor, typically percentage-based fees paid on sales or profits.

How do I choose a franchise?

Choosing a franchise is a big decision and should not be taken lightly. When selecting a franchise, consider several factors, including the initial investment required, the ongoing royalties and fees, the training and support the franchisor provides, and your goals and interests. You should also make sure that you thoroughly research any franchises that you are considering before making any decisions.

What is franchise marketing agency?

A franchise marketing agency specializes in providing marketing services for franchise businesses to help them grow. Franchise marketing agencies often help with marketing strategy, SEO, SEM, SMM, PPC, Data Analytics, etc.

What is the role of a franchise marketing agency?

Many franchise businesses can benefit from the experience, clarity, structure, and discipline that an agency brings to the table. Fundamentally, the role of a franchise marketing agency is to develop and implement effective marketing strategies for franchise businesses, to help them increase brand awareness, attract new franchisees, and drive sales through a variety of means. Similar to having a marketing department, or a more comprehensive version of the marketing consultant.

What are the benefits of a franchise marketing agency?

Benefits of a franchise marketing agency include access to specialized expertise, increased efficiency and cost-effectiveness, and the ability to stay current with industry trends and best practices (otherwise it is difficult to have the bandwidth while running your business!).

How to hire a franchise marketing agency?

When it’s time to grow, and you want a franchise marketing agency, start by considering the types of things you need help with. Review the websites of some agencies that do what you are thinking you need (paying attention to things like case studies and other proof they do great work) then schedule a call to discuss your specific needs and their specific services in more detail.

What Questions to Ask before You Choose a franchise marketing agency?

Before choosing a franchise marketing agency, make sure to ask about their experience working with franchise businesses specifically, their approach to developing marketing strategies, their communication and reporting processes, and an example of typical contract terms.

Request a free quote!

If you have a project in need of a sophisticated digital
advertising campaign, we’d love to hear from you!

Email Subscription

Get updates from us!