The 2023 outlook of franchise businesses is looking bright, with many experts predicting continued growth and innovation in the industry. As a franchise business owner, it’s important to stay up-to-date on the latest trends and strategies in order to effectively market your business and attract new customers.
Here’s a recap of franchise marketing trends in recent years, as well as what you can expect in the world of franchise marketing in 2023.
Let’s define franchise marketing and what it entails
Here’s a brief definition:
Franchise marketing refers to the efforts made by a franchise system to promote and sell franchises to potential franchisees, as well as the marketing of the products or services offered by the franchise to consumers. This can include a wide range of activities, such as traditional advertising, Franchise digital marketing, public relations, and social media marketing, and is designed to build brand awareness, establish a positive brand image, and drive demand for the products or services offered by the franchise. Effective franchise marketing is critical for the success of both the franchise system and individual franchisees, as it helps to attract new franchisees, drive sales, and build customer trust and loyalty.
Components of a franchise marketing plan commonly include:
- Search Engine Optimization
- PPC Ads
- Social Media Ads
- Google Local Service Ads
- Programmatic Advertising
- Marketing Strategy
- Marketing Automation
- Data Analytics and Insights
- Local Listings Management
- Search Engine Marketing (SEM)
What to expect for Franchise Marketing in 2023
Increased focus on digital marketing
In today’s digital age, it’s more important than ever to have a strong online presence. This means focusing on tactics like search engine optimization (SEO), social media marketing, and email marketing. Many franchise businesses are also turning to digital advertising, such as pay-per-click (PPC) campaigns and targeted ads, to reach their target audience.
Personalization will be key
As consumers become savvier and demand more personalized experiences, it will be important for franchise businesses to focus on personalized marketing. This could involve using customer data to create targeted campaigns or using marketing automation to deliver personalized content to individual customers.
Content marketing will continue to be important
In order to attract and retain customers, it’s important to provide valuable, informative content that addresses their needs and interests. This could include blog posts, videos, ebooks, or other forms of content that provide value to your audience.
Social media will remain a major player
Social media is a crucial tool for franchise businesses, as it allows you to connect with customers and build relationships with them. In 2023, we can expect to see an increased focus on social media marketing, as businesses use platforms like Facebook, Instagram, and Twitter to engage with customers and promote their products or services.
Influencer marketing will continue to grow
Influencer marketing, which involves partnering with influencers to promote your products or services, has become increasingly popular in recent years. In 2023, we can expect to see even more franchise businesses turning to influencers to reach their target audience and build brand awareness.
Video marketing will be on the rise
Video is a powerful tool for franchise businesses, as it allows you to showcase your products or services in a way that is both engaging and visual. In 2023, we can expect to see an increase in video marketing as businesses use platforms like YouTube and social media to promote their brand and reach a wider audience.
Customer reviews will be even more important
Customer reviews are a crucial part of the purchasing decision for many consumers. In 2023, we can expect to see an increased focus on managing and responding to customer reviews, as businesses look to build trust and credibility with potential customers.
Getting started with Franchise Marketing
If you are just getting started with a formal franchise marketing strategy, here are a few steps you should consider doing first:
- Conduct market research: The first step in developing a franchise marketing plan is to conduct market research to understand the needs and preferences of your target audience. This includes assessing the competition, identifying trends, and gathering insights about your customers.
- Define your goals and objectives: Next, you should define your marketing goals and objectives. This includes determining what you want to achieve with your marketing efforts, such as increasing brand awareness, driving sales, or attracting new franchisees.
- Identify your target audience: Once you have a clear understanding of your goals and objectives, it’s important to identify your target audience. This includes defining demographics, location, and interests, and determining how to effectively reach and engage them.
- Develop a budget: It’s important to allocate a budget for your marketing efforts and to determine how much you can afford to spend on different tactics and channels.
- Create a marketing strategy: Based on your market research, goals, target audience, and budget, develop a marketing strategy that outlines the tactics you will use to reach and engage your target audience. This may include traditional advertising, digital marketing, public relations, or social media marketing.
- Implement your marketing plan: Once you have developed your marketing plan, it’s time to put it into action. This may involve creating marketing materials, launching marketing campaigns, and tracking the performance of your efforts.
- Monitor and measure results: It’s important to continually monitor and measure the performance of your marketing efforts to ensure they are delivering the desired results. This may involve using tools such as Google Analytics to track metrics like impressions, clicks, and conversions. Based on this data, you can make adjustments to your marketing plan as needed.
The 2023 franchise marketing outlook is looking bright, with a focus on digital marketing, personalization, and building relationships with customers through social media and influencer marketing. By staying up-to-date on the latest trends and strategies, you can position your franchise business to make the most of 2023 marketing trends.