Working with a digital marketing agency can be an excellent vehicle for streamlining and scaling your business.
There are many benefits of working with a digital marketing agency – they can help you build brand awareness, grow your sales, drive traffic to your website, and engage your customers.
For example:
Have you ever tried to create a social media marketing strategy from scratch? Once implemented, how will you know if it’s working? These are the types of questions that a digital marketing agency can help you answer. 68% of marketing agencies discovered new clients through social media platforms, so if you aren’t getting great results with social there’s a good chance an agency could help. Since marketing agencies typically allocate 20 hours for building marketing plans per client, it stands to reason their strategies are a bit more fleshed out.
Definition of a Digital Marketing Agency
A digital marketing agency offers B2B marketing services. Well some agencies might specialize in specific types of marketing (e.g. email marketing, or contact marketing), other agencies offer comprehensive marketing services and can handle any marketing task you could throw at them.
Examples of Digital Marketing Services
- Website Design
- Social Media Marketing
- Email Marketing
- Content Creation
- SEO (Search Engine Optimization)
- Pay Per Click Ads (PPC)
- Social Media Advertising
- Google Local Service Ads
- Programmatic Advertising
- Marketing Strategy
- Marketing Automation
- Data Analytics and Insights
- Local Listings Management
- Search Engine Marketing
Benefits of Working with a Digital Marketing Agency
- Do more without having to hire
- A good agency is reliable and accountable
- Sophisticated, SMART marketing plans
- Digital marketing agencies can help break into online marketing
- A good marketing agency will bring you more customers
- Tap into resources that you don’t otherwise have access to
- Free up time to focus on what you do best
Do more without having to hire
It’s generally not practical to hire a specialist for every part of your online marketing. And typically hiring even a single full-time employee for marketing will cost more than having a retainer with an agency‘s entire marketing team. As a bonus, do you also get to skip all the recruiting, hiring, and training required to get a new employee up to speed.
Partnering with an agency enables you to work with all kinds of marketing specialists that you otherwise couldn’t hire directly. You get to leverage decades of professional marketing experience, and generally a proven track record as well.
Even if you already have marketing professionals on your team, working with a digital marketing agency can help them discover new strategies and learn new marketing practices from them.
A great agency will be reliable and accountable
Imagine working with marketing experts that you can call up at any time and get the scoop on how your marketing is going. Being able to trust that they’ll get back to you quickly, will bring a report of results, and a list of possible solutions. If your numbers are bad, you’ll know that the agency is responsible and in charge of the results, which includes fixing things in under performing campaigns.
That’s the value of reliability and accountability when you work with a digital marketing agency.
Sophisticated, SMART marketing plans
Marketing plans developed by marketing agencies aren’t standardized, one-size-fits-all fluff. They are customized for your specific needs, and outline and approach for creating, implementing, and monitoring digital marketing campaigns. The agency will be able to incorporate best practices for what they’ve seen work best.
A great digital marketing agency will take the time to get to know you – and your customers – so their team can build you a SMART marketing plan.
SMART marketing plans are…
- Specific
- Measurable
- Achievable
- Relevant
- Timely
Digital marketing agencies can help you break into online marketing
For businesses that are old-school and off-line, hiring a digital marketing agency can be an efficient way to break into the digital marketing world. If your website is janky and you’ve never used social media to market a business, why not pick up the phone and get help from those who know how to do it best?
The amount of work required to develop an online presence for the first time (if you try to do it all yourself) is untenable for most. The sheer number of hours required to build a website, start a blog and a newsletter, and develop and launch marketing campaigns for social, email, and PPC. It can be overwhelming, to say the least.
A good marketing agency will bring you more customers
A fully developed relationship with a marketing agency can be like a little engine that generates new business. At the end of the day, a digital marketing agency’s primary job is to bring you more eyeballs and more customers.
For example, consider a pay-per-click advertising campaigns (like on Facebook or Google). It can be incredibly challenging to design, implement, and manage these types of campaigns to produce positive results, especially if you’re doing it all yourself. Whereas most digital marketing agencies run these types of campaigns day in and day out.
Would you rather do it all yourself and have a campaign that fails? Or invest in a top-notch campaign created by an established marketing professional?
Tap into resources that you don’t otherwise have access to
One surprisingly helpful, the lesser-known benefit of working with an agency is how they can provide access to tools and resources that you wouldn’t otherwise have. They can be insanely valuable – true game-changers. And sometimes quite expensive to buy.
Here are some examples:
- Content research tools
- Keyword research tools
- Competitor intelligence trackers
- SEO tools
- Marketing automation tools
- Data and analytics tools
- KPI reporting templates
- Courses on sales and marketing
- Web design tools
- Lead generation tools (lead lists, lead scrapers, etc.)
Free up time to focus on what you do best
You’re an expert in your industry, but probably not in digital marketing. If you’re considering trying to learn digital marketing, it’s worth asking yourself If you have 10,000 hours available to invest to develop true proficiency. Probably not.
It’s just not a strategically good use of time. In your business, it’s important to focus on doing what your best at (and enjoy most). Why not leave it up to the experts, and focus on serving your customers or improving your operations?
Schedule a free call to discuss marketing opportunities with our team here. You can also learn more about our Marketing services.
