SEO campaigns involve creating content and making certain technical changes to help you get more organic traffic to your website, by improving your search engine rankings (SERPs) over time.
SEO, or Search Engine Optimization, is how you tell Google what your business and website are all about. It’s why you see cooking recipes when you search “cooking recipes” – the goal is to ensure your brand is prominently featured at the top of the results for the keywords that bring in new business.
SEO involves a specific process and skillset to be effective – it involves far more than trying to add a bunch of keywords to your website and hoping that’ll make you start showing at the top of the results…eventually. Great SEO involves several key elements – great content, a fast website speed, testimonials from customers, and usability are all major determinants of your search engine rankings (also known as SERPs).
Think about how search engines work – Google wants to present users with the right website that will solve the user’s problems while pointing to websites that offer a positive experience (and not an irritating one that causes people to immediately bail). That’s why search engines are so powerful and useful – users trust that they are not going to send them to a site that’s hard to use or not related to what they searched for.
An ideal SEO strategy involves the right combination of keywords, and great content, with a well-designed website architecture that utilizes informative metadata and markups. This gives users both a pleasant user experience, with relevant information, while also providing the information on the back-end of your content that allows Google to rank your website highly.
So why does SEO matter? Studies show that 97% of people looking for information about local companies look online more than anywhere else, so you want to make it as easy as possible for all these people searching to find you, and not your competitor instead! A top-notch SEO strategy enables prospective customers to find you online at the exact moment they need you most.
Our comprehensive SEO campaigns will create improved website rankings for you and an even better experience for your customers.
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SEO is an essential part of any digital marketing initiative. It is well documented that only a tiny percentage of users, actively looking for solutions, ever go beyond the first page of search results. In fact, the majority don’t look past the top three websites shown. Don’t let that be your competitors! Our SEO services will get you noticed when and where it matters.
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